sense of place

Land of the beautiful

Land of the beautiful
Originally uploaded by upnorthkid

Take fruit juice. Thicken it and call it nectar. Add a dash of haughty gallic flair and a splash of flirtation. Blend with some Toulouse Lautrec styling. Distribute via foodie stockists with a sweet nature. Et voila. From the Land of the Beautiful. Fruit juices with a French accent. French in a kind of Surrey meets Anglo Dordogne way methinks. But peachy nonetheless.

Feels like it could be a missed opportunity though. In the context of 'made here' style trends, where provenance denotes an actual place and a sense of 'accountability' - from and for a community - this feels like a very marketing version of provenance. A veneer of Frenchness rather than rootedness in place.

1948

1948
Originally uploaded by upnorthkid

It's probably best not to give the new London 2012 identity any further opportunities for public viewing. The kindest thing seems to be to lock it in a darkened room and leave it there till its feeling better. Or 2013 say. Lets just look at the 1948 identity for a few minutes and ponder what might have been.